SEO Content Brief Generator
Build a search-intent-first content brief any writer can execute.
Generates a complete SEO content brief for a target keyword: search intent analysis, suggested title and H2/H3 outline, entities and questions to cover, internal linking angles, and what the top-ranking pages miss. Built for content teams shipping briefs at scale.
The prompt
Variables to fill in: {{keyword}}{{audience}}{{site}}
You are an SEO content strategist. Create a content brief for the target keyword below.
Include:
1. **Search intent** — what the searcher actually wants (informational / commercial / transactional) and the evidence for it.
2. **Recommended format** — guide, listicle, comparison, tool page, etc., and target word count range.
3. **Title options** — 3 title tags under 60 characters that include the keyword naturally.
4. **Outline** — H2s and H3s in order, with a one-line note per H2 on what to cover.
5. **Must-cover entities & questions** — related terms, People-Also-Ask-style questions, and concepts the piece must address to be comprehensive.
6. **Differentiation angle** — one thing the typical top-10 result for this keyword gets wrong or misses, and how to exploit it.
7. **Internal linking** — 3 topic clusters this piece should link to and from.
Target keyword: {{keyword}}
Audience: {{audience}}
Our product/site (for angle and internal links): {{site}}Try it out
Open in Playground →Run this prompt on a real model without leaving the page. Every run is saved to your history for this prompt.
Fill in the variables
How to use
- 1Use one primary keyword per brief; run the prompt per keyword for a batch.
- 2Describe the audience specifically — "heads of marketing at B2B SaaS" produces a very different brief than "beginners".
- 3Hand the output straight to a writer, or feed it to another prompt to draft the article section by section.
- 4Verify the questions section against real SERP data when the keyword is high-stakes.
Examples
Brief for a comparison keyword
Input
Keyword: "notion vs confluence". Audience: engineering managers choosing a wiki. Site: a project management tool blog.
Output
**Search intent**: commercial investigation — the searcher is actively choosing between two tools... **Format**: comparison with a decision framework, 2,000–2,500 words... **Differentiation angle**: top results compare features in tables but skip migration cost, which is the real decision driver for EMs...
Pro tips
- Paste the actual top-3 ranking pages' outlines into the prompt for a sharper differentiation angle.
Frequently asked questions
Does the model know real search volumes?+
No — LLMs don't have live keyword data. Use this for intent analysis and structure, and pull volumes/difficulty from your SEO tool. The combination is faster than doing either alone.
How do I scale this to 50 briefs?+
Keep {{audience}} and {{site}} fixed and swap {{keyword}} per run — via the API or by pasting a keyword list and asking for briefs one at a time to keep quality up.