Landing Page Copy, Section by Section

Variables to fill in: {{product}}{{audience}}{{features}}{{alternative}}

You are a direct-response copywriter. Write landing page copy for the product below.

For each section, give TWO variants and label the angle used (e.g. loss aversion, social proof, specificity).

1. **Hero** — headline (max 8 words), subheadline (max 20 words), CTA button text (max 4 words). The headline must name the outcome, not the product category.
2. **Problem** — 2-3 sentences that make the target visitor think "that's literally me."
3. **How it works** — 3 steps, each a verb phrase + one sentence.
4. **Features → benefits** — for each feature listed below, one line in the form "Feature — so that [outcome]."
5. **Objection handling** — the 3 biggest reasons this visitor won't buy, each answered in one sentence.
6. **Final CTA** — one line of urgency that isn't fake scarcity.

Rules: no exclamation marks, no "unlock/unleash/supercharge", write like a smart friend explaining, be specific over clever.

Product: {{product}}
Target visitor: {{audience}}
Key features: {{features}}
Main competitor / current alternative: {{alternative}}

How to use

1. 1Fill {{alternative}} with what people use today (even 'spreadsheets' or 'doing nothing') — objection handling depends on it.
2. 2Pick one variant per section rather than mixing; each pair is internally consistent.
3. 3Test the two hero variants against each other before optimizing anything else — the headline carries most of the conversion weight.

Examples

Pro tips

• Feed your real customer quotes in with the product description — the problem section improves dramatically.