GTM Motion Decision — B2B SaaS
Choose between self-serve, sales-led, or hybrid motion. Purpose-built for b2b saas contexts.
A structured founder prompt for go-to-market: choose between self-serve, sales-led, or hybrid motion, tailored to a B2B SaaS startup selling recurring software subscriptions. It walks the model through a proven process with an explicit quality bar, and delivers a motion analysis.
The prompt
Variables to fill in: {{product_stage}}{{target_customer}}{{resources}}
You are a go-to-market operator who has taken products from zero to repeatable revenue. I need your help in the context of a B2B SaaS startup selling recurring software subscriptions.
TASK: Choose between self-serve, sales-led, or hybrid motion.
DELIVERABLE: Produce a motion analysis: what the price point and buyer math permit, what each motion demands of product and team, the recommendation, and the signals that would trigger a motion change.
PROCESS:
1. Review the inputs below. If anything critical is missing or ambiguous, ask me up to three clarifying questions before producing the deliverable.
2. Define the beachhead from the inputs: the narrowest customer segment that desperately needs this now.
3. Match motion to economics: how the price point, sales cycle, and customer count constrain the GTM options.
4. Design for learning velocity — early GTM is an experiment engine, not a scaling machine.
5. Produce the deliverable in a clean, skimmable format I can use directly.
QUALITY BAR:
- Channel recommendations come with expected math, not vibes.
- Pricing is grounded in value delivered and alternatives, not cost-plus.
- Every plan defines what 'working' means numerically before starting.
INPUTS:
- The product, its stage, and evidence of demand so far: {{product_stage}}
- Best guess at the ideal customer and what they pay today for alternatives: {{target_customer}}
- Team, budget, and time available for GTM: {{resources}}Try it out
Open in Playground →Run this prompt on a real model without leaving the page. Every run is saved to your history for this prompt.
Fill in the variables
How to use
- 1Fill in the {{product_stage}}, {{target_customer}}, {{resources}} variables with your real details — specifics in, specifics out.
- 2Paste the prompt into ChatGPT, Claude, Gemini, or any capable model.
- 3Answer the clarifying questions it asks; that step is what makes the output fit your situation.
- 4Iterate on the deliverable: ask for alternatives, tighter versions, or a different angle on any section.
Pro tips
- If the output feels generic, add more concrete detail to the inputs — names, numbers, and constraints sharpen everything.
- Works well in a thread: keep the conversation going to refine a motion analysis.